Assess, commercialise, and scale
any innovation

A single platform to evaluate the market, technical, and legal strength of any invention — then build the pathway from lab bench to licensed revenue.

9.
Dimensions Assessed
3.
Risk Layers (M·L·T)
300+
Innovations Assessed
The Problem

Great innovations fail for avoidable reasons

Without a structured approach, blind spots in market readiness, technical risk, and legal protection go undetected — until it's too late.

No structured assessment

Founders and researchers invest years without a systematic way to evaluate whether market, technical, and legal foundations are strong enough to commercialise.

Hidden risks kill ventures

Blind spots in freedom-to-operate, production readiness, and competitive barriers surface too late — after capital is committed and momentum is lost.

Innovation-to-revenue gap

Universities and inventors produce breakthrough research but lack the commercial framework to move from lab validation to licensing deals and market scale.

The Framework

PMA Canvas

Nine dimensions across three layers — Market, Technical, and Legal — that together measure the Proprietary Market Advantage of any innovation.

One composite score determines whether to accelerate, hold, or prune your innovation.

Market
Technical
Legal
DIM 01
Total Addressable Market
DIM 02
Beachhead Strategy
DIM 03
Unique Technical Capabilities
DIM 07
Production Capabilities
DIM 04
Industry Barriers to Entry
DIM 06
Unmet Need / Customer Problem
DIM 08
IP Blind Spot
DIM 09
Legal Protection
DIM 05
Performance / Benefit to Customer
Why PMA Canvas

From idea to investable
in one framework

PMA Canvas connects assessment to outcomes. Every output drives a decision — fund, license, partner, pivot, or exit.

Assess Any Innovation

Score inventions across market opportunity, technical differentiation, and legal protection. Works for patents, research outputs, product concepts, and technology platforms.

Quantify Commercial Readiness

Composite PMA score, investment-grade rating, and three-scenario valuation model. Turn subjective opinions into structured, evidence-based decisions.

Identify Risks Early

Technical risk matrix with 8 criteria, likelihood-impact scoring, and mitigation strategies. Surface blind spots before capital is committed.

Map the Commercialisation Path

From beachhead customer to licensing structure to royalty rates. PMA Canvas builds the pathway from innovation to recurring revenue.

Make the Investment Case

Generate investor-ready reports with executive summaries, dimension analysis, risk registers, and valuation. De-risk investment decisions with evidence.

Scale Across a Portfolio

Run PMA assessments across accelerator cohorts or corporate innovation portfolios. Compare, rank, and allocate capital to the strongest innovations.

Our Method

Innovation to commercialisation in four stages

Upload your documents, score the innovation, get the commercial verdict, and export a report for investors, licensees, or your board.

1
Assess

Submit & Score

Upload patent drafts, research papers, or business plans. AI analyses documents and pre-scores all 9 dimensions. Adjust based on your expertise.

2
Assess

Risk & Valuation

Technical risk matrix quantifies 8 factors. PMA Valuation calculates three-scenario enterprise value. Composite score determines the innovation grade.

3
Commercialise

Decide & Strategise

iPrune recommendation: Accelerate, Hold, or Prune. ICMX analysis maps monetisation readiness and acquisition intelligence.

4
Scale

Report & Act

Export a professional PMA Canvas report with executive summary, risk register, valuation, and iPrune verdict — ready for investors and partners.

Who It Serves

Built for innovation decision-makers

Anyone who needs to evaluate whether an innovation is worth investing time, capital, or reputation — and what the commercial pathway looks like.

Startup Founders

Demonstrate proprietary advantage to investors. Turn your invention into a fundable, structured proposition with quantified commercial potential.

Corporate Innovation

Evaluate internal R&D outputs, M&A targets, and licensing opportunities. Compare innovations across your portfolio with consistent methodology.

Accelerators & Incubators

Screen cohort applications, score innovation quality at scale, and allocate resources to ventures with the strongest commercialisation potential.

Researchers & Inventors

Understand the commercial strength of your invention before committing resources. Map the path from lab bench to licensed product.

Pricing

Choose your assessment level

From individual learning to institutional portfolio management. All prices in Tanzanian Shillings, billed annually.

Starter
Student

Learn to assess innovations using the PMA Canvas framework

50K TZS

per year

  • Assessment
  • Manual 9-dimension canvas scoring
  • Basic scorecard with radar chart
  • iPrune decision (Accelerate / Hold / Prune)
  • 1 active assessment at a time
  • Output
  • View-only report (on-screen)
  • Canvas completion tracker
  • No AI document analysis
  • No report download
  • Access
  • Single user account
  • Sell-side mode only
  • Community support
Get Started
Core
Innovator

Assess and commercialise your own innovation with AI-powered analysis

100K TZS

per year

  • Everything in Student, plus
  • AI document upload & auto-scoring
  • Full PMA Canvas Valuation (3 scenarios)
  • Technical risk matrix (8 risk factors)
  • AI Brainstorm per dimension
  • Up to 5 active assessments
  • Output
  • Downloadable HTML report
  • Executive summary generation
  • Dimension analysis with valuation notes
  • Access
  • Single user account
  • Sell-side mode
  • Email support
Start Assessing
Professional
Assessor

Assess innovations for clients, cohorts, and investment decisions

300K TZS

per year · platform access

  • Everything in Innovator, plus
  • Sell-side + Buy-side dual mode
  • Full ICMX & iPrune analysis
  • Mind map visualisation
  • Liquidity Factors assessment
  • Unlimited active assessments
  • Output
  • Print / PDF export
  • Client-branded reports
  • Risk register with mitigations
  • Access
  • Up to 5 user accounts
  • Theme customisation
  • Priority support
Go Professional
Enterprise
Institutional

Portfolio-scale innovation management for universities, agencies, and funds

20M TZS

per year · annual licence

  • Everything in Assessor, plus
  • 30 user accounts included
  • Portfolio dashboard
  • Batch assessment capability
  • Custom methodology integration
  • API access for system integration
  • Output
  • White-label reports (your brand)
  • Portfolio-level analytics & ranking
  • Quarterly portfolio review reports
  • Support & Onboarding
  • Dedicated onboarding & training
  • Dedicated account manager
  • Annual methodology workshop
Contact Sales

All prices exclude VAT. Institutional pricing includes on-site training for up to 30 staff. Custom plans available for innovation agencies and development partners.

Ready?

Assess your innovation today

Upload your documents and get a full PMA Canvas assessment in minutes. Or start with a blank canvas and score manually.